Privacy Info

Privacy Information

Direct Sewing Machines Ltd is committed to ensuring that your privacy is protected.  SHould we ask you to provide certain information by which you can be identified when using this website, then you can be ssured that it will only be used in accordance with this privacy statement.

Direct Sewing Machines Ltd may change this policy from time to time by updating this age.  You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from the 21st May 2013.

What we collect

We may collect the following information :

  1. Name and title
  2. Contact information including email address
  3. Demographic information such as postcode, addresses and preferences etc.
  4. Other relevant information

What we do with information that we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  1. Internal record keeping
  2. We may us the information to improve our products abd services
  3. We may perodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

We will not sell, distribute or lease your personal information to third parties.  You may request details of personal information about you under the Data Protection Act 1998.

If you believe that any  information we are holding on you is incorrect or incomlete, please write to or email us at the above address.  We will promptly correct any information found to be incorrect.


We are committed to ensuring that your information is secure,  In order to prevent unathourised access or discloseure, we have put in place suitable physical. electronic and managerial procedures to safeguard and secure the information we collect online.

We also fully comply with the Payment Card Industry Data Security Standard (PCIDSS)

All payments made on this website are processed via paypal secure servers, and this ensures that we do not have access to any of your personal details such as bank accounts or credit/debit card information.  Please visit for more information.

How we use cookies

A cookie is a small file which asks permission to be placed on your comuter's hard drive.  Once you agree, the file is added and the cookie helps anaylse web traffic or lets you know when you visit a particular site.  Cookies allows web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering information and remembering information about your preferences.

Overall cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.  A cookie in no way gives us access to your computor or any information about you, othere than the data you choose to share with us.

You can choose to accept or delcline cookies, Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.  This may prevent you from taking full advantage of the website.

Links To Other Websites

Our website may contain links to other websites of interest, however, once you have used those links to leave our site, you should note that we do not have any control over that website.  Therefore, we cannot be held responsible for the protection and privacy of any information which you provide whilst visiting such sites are not governed by this privacy staement.  You should excersise caution and look at the privacy statement that aplies to the website you are visiting.

Buying Products On Our Website

Byplacing an order with Direct Sewing Machines Ltd, you are acknowledge to have read and agreed the Terms and Conditions.  If you are unhappy with any aspect of these, then you should contact us at before placing your order.

We must receive payment for the whole of the price of the goods before your order can be accepted.  Once payment has been received by us we will confirm your order has been accepted by sending an email to you at the email address you provide in your order form. 


All prices on the Direct Sewing Machines Ltd website are given in British Sterling Pounds (£) and are shown exclusive of delivery costs.

Please note Direct Sewing Machine Ltd has no control over any customs or import duties that could be levied when the package reaches your destination country and for which you will be liable.  Please see the Shipping Infomation for current delivery charges.

You must pay at  the time of the order. The price of any product is the price in force at the date and time of your order.


All items are subject to availability.  We will inform you as soon as possible if the goods you have ordered are not available.

Accuracy of Web Content

We take every care to ensure that the description and specification of our products are correct at the time of publication.  However, while the colour and size reproduction of the products is a close prepresentaion, we cannot accept any responsibility for any variation in colour or size caused by the browser software or computor systems used by you.